Trucks, trailers and lorries are staple features on our roads, as these heavy duty vehicles transport important cargo from one destination to another. These trucks are usually equipped with a steel or waterproof covering that conceals the contents of their trailers, whilst an articulated cab is used to house the driver comfortably during long journeys.
Whilst out on the motorway, these trucks will drive past countless vehicles on a daily basis, where this is an excellent opportunity for passive advertising. Large chains in particular will adorn their trucks with eye-catching branding in order to promote their company, where this could encourage passing customers to get in touch.
This kind of advertising is designed specifically to appeal to passing cars, which means text placement, graphics and styling should all be considered carefully. Read on to find out more about how you can upgrade your commercial fleet with truck branding.
Prioritise Practicality
If you’re thinking of embellishing your fleet with branding, then it is important that this is done with an eye on practicality. After all, your fleet still needs to be able to do its job. Make sure that your trailers remain secure and waterproof once any graphics have been added, where you also don’t want to compromise on storage capacity for the sake of branding.
Branding Location
It’s important to consider which part of your truck is to feature this new branding, where you should decide if you want your key messaging to be on the sides or the back of your trailer cover. You could also add some embellishments to your cab, though this should never be at the expense of window visibility.
Choosing Your Text
You may want to incorporate text into your fleet branding alongside company colours and images. It is vital that you make sure that this text is readable from the perspective of a moving vehicle out on the road, where it is recommended to keep any slogans and contact details as concise as possible.
Cohesion & Consistency
Above all, it is essential that branding remains consistent across your fleet vehicles, with each truck being made to look the same. You should also make sure that the company colours and information sent out on the road matches the branding of your headquarters and on site facilities, in order to allow for a sense of consistency.
Transcare: Professional Fleet Management & Repair Services
At Transcare, we’re here to take good care of your trucks. We can touch up your exterior branding or provide more heavy duty commercial fleet maintenance and lorry servicing. Get in touch with our expert team today to find out more about how we can help.
